Search Engine Optimization (SEO)
Search Engine Optimization is becoming one of the fastest growing marketing methodologies. As more businesses turn to the Internet to sell their services and products, it becomes very important for them to market themselves properly online. SEO is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid (“organic”) search results.
The most cost effective strategy a company can do today to generate business online is to get ranked on the natural side of search engines like Google, Yahoo! and Bing. However, you have to keep on top of what's happening in the rapidly changing search engine industry in order to maintain your ranking. The rules that affected your ranking yesterday may be meaningless tomorrow! If you do all this right, you will have a web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages.
It's a good idea to optimize your site on a regular basis if you want your business to be successful online. This will make sure it's got a good position in the Web's top search engines.